A drawing of a man with a dove flying off his hand



salve!
Hi! My name is Luca. I'm a multimedia designer based in London, UK.
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I work across web, print, audio and motion, in the areas of * branding * illustration * publishing * marketing * events * learning & development
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I have track record of creative leadership and a knack for illustration.
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GOOD is above truth.
When truth is not manifest, use your resources consciously, starting with your thinking.
The rest will follow.
A drawing of a man with a dove flying off his hand
A drawing of a man with a dove flying off his hand
A drawing of a man with a dove flying off his hand
lonely is the path.
Everything has a reason to exist - if you are trying to define it it's probably because you are a philosopher or a designer.  
A drawing of a man with a dove flying off his hand
I started off with a degree in Foreign Languages.

tales to tell
I design and facilitate workshops about visual storytelling and illustration, tailored for the needs of different audiences and age groups.
I bring my workshops to schools, corporate environments and creative agencies.
for inspiration
Besides visual communication, I'm intrested in yoga, spirituality and songwriting.
I'm also a D.I.Y. enthusiast and a beekeeper.

A drawing of a man with a dove flying off his hand

A drawing of a man with a dove flying off his hand
for inspiration


work
Illustration of a man in a suit behind a logo of AXA
AXA Insurance
DIGITAL | PRINT | MOTION | ILLUSTRATION
Marketing campaigns for global insurer AXA encompass emails and social media assets, brand literature, conceptual design for motion graphics and live events.
Logotype of BrandAlley
Brand Alley
DIGITAL | PRINT
Moodshots and photo compositions for the homepage and daily newsletter of Brand Alley, one of the market leaders for luxury brand sales in the UK and France.
A logo representing the frame of a car.
LBCG
BRANDING | EVENTS
As Head of Design at LBCG, I branded more than fifty B2B trade shows across three continents, adapting identities, design and colours to different cultural conventions.
Logo of C-me platform, resembling an eye
C-me
branding
The rise of hybrid and remote work has sparked an interest in the utilisation of video resumes, such as those crafted through the platform C-Me.
Think Tidy
UX | DIGITAL
A neat online presence and digital communication for London-based professional declutterer Think Tidy.
Rainbows
branding | DIGITAL | PRINT
A visual identity to stand out in the crowded education space and embody the values of Rainbows, a nursery for autistic children in North London.
Natural Care Products
BRANDING | PRINT
Logo and pattern design for Take&Easy, natural care products designed in UK with a nod to Japan and sustainably produced in India.  
A quirky double-sided card I designed for a prize competition organised by NDL Group agency in London. The brief came with a 24 hours notice...
Le Zoccate Garden
branding | DIGITAL | PRINT
Le Zoccate garden in my native Italy is a true work of love and a natural sanctuary supporting biodiversity and sustainability.
Laterza Publishing
PUBLISHING | PRINT | CARTOGRAPHY
An ancient giant in the Italian publishing world, Laterza Editori is where I honed my design skills and developed an interest for educational materials.
Sentieri Film Festival
BRANDING | PRINT | EVENTS
For four years in a row, I curated the identuty of Sentieri nel Cinema, a film festival in Bari, Italy, presenting each edition with a fresh and innovative look, illustrating the theme of the event.
LEDA
BRANDING | PRINT
LEDA creates and runs art workshops in Italian museums. This fresh rebranding of the organisation is based on the activities of the orgnisation and the mythological reference in the business name.
Pitched at an international book fair as a guide to Christian iconography, this idea was turned into a cute deck of educational cards by a renowned publisher.
Vocabographics
Illustration
When I relocated to London, I started sketching English idioms that you won't typically find in a standard phrasebook but are commonly heard on the city streets.
Busker Label
BRANDING | UX | DIGITAL | PRINT
The visual identity of Busker Label reflects the start-up goal of enticing musicians to raise funds and promote their music by selling early access to unreleased albums.