Marketing, branding, publishing. I've been working for a diversified range of sectors and industries, either as freelancer and part of an in-house studio.
The samples that follow are some of my favourite bits.

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branding | web
In the wake of the pandemic, the rise of hybrid and remote work has sparked a remarkable uptick in the utilisation of video resumes, particularly those crafted through the platform C-Me.
They entrusted me with the task of fashioning their visual identity, envisioned to be straightforward, instantaneous, and forthright, akin to locking gazes with another person.
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AXA Insurance
marketing | web | print | motion | events
As part of the Oliver Agency team, I spearhead a range of creative initiatives for AXA's marketing campaigns. This encompasses diverse projects such as crafting emails and social media assets, designing compelling brand literature, overlooking dynamic motion graphics and conceiving look and feel for the global insurer's live events.
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branding | web | print | events
For a span of four years, I held the position of Head of Design at LBCG, a renowned organisation running B2B events worldwide. The time arrived to align the brand for the Asian markets and I had to consider the cultural attitudes to different colours and designs in China. When in Shanghai...
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Brand Alley
digital design
BrandAlley is one of the market leaders for luxury brand sales in the UK and France.
I worked on mood shots and photo compositions to appear on the website homepage and in a daily newsletter.
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Think Tidy
branding | web design
When time is limited and life is busy, professional declutterers can help to refresh and transform a house or an office. Their online presence has to be as neat and tidy as their business. This is what I realised for London-based Think Tidy.
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branding | merchandise
Rainbows is a nursery for autistic children in North London. My task was to delicately design a logo which would embody the values of the school while helping them stand out in the crowded education space.
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Natural Care Products
Imagery and logos were the requests from the entrepreneurs behind the Take & Easy natural care products. I played with the Japanese element of the name (take means bamboo)  and drew inspiration from my own childhood to create a design which eventually became the symbol for one of their products.
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NDL Group
Party time! The NDL Group agency in London commissioned me to create a double-sided card for an Awards after-show party. The brief came with just 24 hours notice and I quickly produced a quality imagery which was well received by the guests.
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SGTO Training Series
SGTO run B2B conferences and it was my task to create a design solution for their attending delegates and the follow-up online training,including Infographics and marketing materials to be used both online and in print.
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Laterza Publishing
Laterza is an ancient giant in the Italian literary world. I designed layouts for a series of books which were to be used in schools and this meant the impact of the imagery had to be defined and informative. I worked both in-house and as a freelancer for Laterza.
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Le Zoccate Garden
branding | PRINT | merchandise
A project of which I'm particularly fond. Le Zoccate garden in my native Italy is a true work of love and a natural sanctuary supporting biodiversity and sustainability.

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Sentieri Film Festival
For four years in a row, I had the duty of visual communications for a film festival in Italy. I presented each edition in a fresh and innovative way; also creating logotypes in a bespoke manner to illustrate the identity of the event.
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LEDA is an association which works with Italian museums. My task was to rebrand the organisation, creating a new identity based on the activities of the group and the historical significance of the name which has connotations in Greek Mythology. The result was a great success encompassing all aspects of the brand.
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Busker Label
Busker Label has empowered music artists to raise funds and promote themselves selling early access to unreleased albums. This company hired my expertise at the early stage of the start-up to create their visual identity, logos and icons to accelerate their goals of enticing musicians to join.
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Illustartion | Branding
Vocabographics is my own little passion project which takes English idioms and phrases which are unfamiliar to the foreign tongue and expresses them in a visually attractive way. I use illustrations and sketches as a way to help the reader remember the sentence more easily. Do you get my drift?
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The Saints
A self-initiated project of mine with a holy aspect to it. I pitched this idea at an international book fair where the idea was transformed into a set of playing cards by a famous publisher. The imagery would involve my sketches of the Christian Saints with a description to accompany them.
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