Rainbows is a specialist nursery provision for children with a diagnosis of autism, located in Brent, North West London. They required a logo that would make their services stand out in the busy environment of education boards.

The name overtly evoked the use of multicoloured arches, running the risk of achieving rather uninteresting results.

The solution came by running the logotype over the image, whilst leaving a distance between the coloured shapes and the rounded font. The negative space thus created gives the illusion of the rainbow emerging from a cloud, and a more distinct character to such a common subject.